What Is A Lead Magnet? A lead magnet is sometimes called baiting its a free incentive or offer you create in exchange for them joining your email list. Email marketing is in my opinion the most effective marketing strategy to run a profitable online business. To have a responsive email list is you biggest business asset when running a new campaign you can assume that you could make $1 minimum from each subscriber.
It’s a fact, people will not give you their email address to receive something that is of no interest to them. Your lead magnet needs to entice your prospect to click through to find out what your offering, this is referred to as an open loop.
What types of Lead Magnet are there:
Try to use a good funnel building software as the majority of templates have been designed to convert. I recommend you start with Clickfunnels 14 day free trial. If you have all your other steps in place test your best funnel during the free trial period. I did and made the Clickfunnels yearly fee with 3 campaigns. Take a look at some lead magnet examples:
Quiz: Definitely my favourite. Everyone loves to play they are intrigued to see where it all leads. Works great with Facebook Ads.
E-book: One of the best lead magnets. You can find many plr sites that offer e-books for free.
Cheat Sheet: This can be a PDF that outlines a work flow, sometimes might be in the form of a worksheet.
Online Course: People think they are getting loads of free content. If you don’t like making your own videos there are plenty of plr sites offering free courses.
Report: Just offer simple business strategies or tips, designed around your chosen niche.
The Simpler the better
Your offer should be simple but effective. As I have previously stated in other articles the less complicated the page the better the conversion.
Stick to your Niche
Before you start anything chose your niche and stick to it. Take it from me, jumping from niche to niche because you like the look of a product or affiliate offer is a disaster. If you stick to one niche you will soon know how to offer and your conversions will grow consistently. Your offer should guide them through your funnel to the end result seamlessly.
Spend time Building Your Lead Capture Page
Make sure you have some where to collect peoples email address and always highlight your strongest selling points in a H1, H2, H3 heading, then your sign up box. It really is that simple, I do not recommend you use fancy backgrounds, it detracts from what you want your lead to do.
Find Targeted Traffic
If you want to collect a good number of sign ups I recommend Solo Ads this way your generally find people willing to enter their email address as they are already on other peoples lists and generally are happy to receive new offers. Remember, however good your squeeze page don’t expect to be making fortunes but remember your creating your business assets. You’ll find your make more with offers to your list in the future.