How Do Keyword Research Tools Work
How does keyword research work and what is it? Okay let’s look an analogy; let’s imagine your panning for gold, you would take you pan and scoop up rocks and sediment, then you would throw away the larger stones and rocks adding more water to remove the smaller stones and pebbles gradually filtering until the heavy gold nuggets lay at the bottom of the pan. I know I sound like I’m waffling but just imagine the niche you have selected will have hundreds of possible keywords they are your large rocks and stones, then you need to filter the other words so your keyword tool is your pan, you gradually keep filtering until you find your gold nuggets!!
Once you have found a few nuggets you need to identify there relevance to your website. You could start using some of those new found keywords getting loads of traffic to your site but the keywords you have chosen are not relevant to your articles or content. The success of your website or business hinges on targeted traffic, you need to identify the list of golden nuggets that are most relevant to what you are writing.
What you must remember when writing your articles is people type in different phrases and every phrase will have a different value based upon how many people type that particular phrase into a search engine. Let’s say you start a diving website but you only offer scuba diving but your keywords are focused on broad searches about diving, you’re not going to rank even if your website is about diving as its way to competitive, some people may be searching for deep sea diving or high board diving so your website is irrelevant as you may get visitors but the people not looking for scuba diving are going to leave.
Your whole reason for your website and content is to inform people about scuba diving not crossover diving interests. In my opinion long tail, low search keywords formed into paragraph headings that answer a question. This way you will achieve a steady lower number of visitors to your site but you have engaged with them and they have stayed on your site which Google or Bing will reward automatically ranking you for those higher more competitive keywords.
How To Use Market Samurai For Keyword Research
I started using the Market Samurai in 2015, I had tested a few at that point and found the majority of my success was with Market Samurai.
First of all you’ll find that Market Samurai is not a cloud based product so you will need to download it to your computer….shock horror!!! I know it sounds a little old school but it’s extremely easy to do. What I like is you can run it on your desktop without having other browser windows open.
I do find that the dashboard looks a little dated but you can regularly update it which keeps the software inline with it’s cloud based competitors.
The first thing you will want to do is to create a project using your focus keyword, in this case we are going to use diving, once you have clicked create you will be taken to the main keyword analysis dashboard. Then you want to click Keyword Research and once you have done that Generate Keywords. At this point you have a long list of keywords that we need to filter…big rocks and stones time!!! So next we need to click Keyword Analysis, this will take us to the tool that will filter out the best keywords.
At this point I like to set the filter button to Golden Rules, which are Relevance, Traffic, Competition and Commerciality. Then un-tick all the radio buttons above as we only want to set two or three at this point. I generally set 3.
- SEOT (Which is the potential monthly clicks): I set this to around a 100
- SEOC (This is the total number of searches that have this keyword): I set this to around 20000.
- SEOV (This helps you understand how much you could earn per month if your page was ranked no.1 for that specific keyword): I generally set this to 30.
Okay now you should see your list of keywords reduced. Sometimes it’s a good idea to check the CPC to see how much each keyword will cost you if you want to run ads..Now from that list it’s time to remove more keywords that are obviously irrelevant to say scuba diving. I.e. cliff diving.
Finally we are going to click on the SEO Competition tab on the left hand side to find the top ten websites using those keywords. I would then select my one focus keyword on the list and re-analyze the competition for that one keyword. If you’re seeing a good amount of green you have a good chance of standing out.
The one I have chosen is a low ranking long tail keyword to write my article about which is scuba diving certification that is going to be much easier to rank for as it has an SEOT of 467 and a CPC 0 .78c with the potential if monetized correctly of $362.00 with a PR1 search ranking but it is very achievable and my SEO competition has lots of green. If you are writing articles in that niche who would probably have your certification and know how to write a good article, your title would be as simple as How To Get A Scuba Diving Certification with sub-headings like Do I Need A Scuba Diving Certification.