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Market Samurai Review – Does It Still Cut It As A Keyword Research Tool?


Market Samurai Keyword Research Tool Review

How Do Keyword Research Tools Work

How does keyword research work and what is it? Okay let’s look an analogy; let’s imagine your panning for gold, you would take you pan and scoop up rocks and sediment, then you would throw away the larger stones and rocks adding more water to remove the smaller stones and pebbles gradually filtering until the heavy gold nuggets lay at the bottom of the pan. I know I sound like I’m waffling but just imagine the niche you have selected will have hundreds of possible keywords they are your large rocks and stones, then you need to filter the other words so your keyword tool is your pan, you gradually keep filtering until you find your gold nuggets!!

Once you have found a few nuggets you need to identify there relevance to your website. You could start using some of those new found keywords getting loads of traffic to your site but the keywords you have chosen are not relevant to your articles or content. The success of your website or business hinges on targeted traffic, you need to identify the list of golden nuggets that are most relevant to what you are writing.

What you must remember when writing your articles is people type in different phrases and every phrase will have a different value based upon how many people type that particular phrase into a search engine. Let’s say you start a diving website but you only offer scuba diving but your keywords are focused on broad searches about diving, you’re not going to rank even if your website is about diving as its way to competitive, some people may be searching for deep sea diving or high board diving so your website is irrelevant as you may get visitors but the people not looking for scuba diving are going to leave.

Your whole reason for your website and content is to inform people about scuba diving not crossover diving interests. In my opinion long tail, low search keywords formed into paragraph headings that answer a question. This way you will achieve a steady lower number of visitors to your site but you have engaged with them and they have stayed on your site which Google or Bing will reward automatically ranking you for those higher more competitive keywords.

How To Use Market Samurai For Keyword Research

I started using the Market Samurai in 2015, I had tested a few at that point and found the majority of my success was with Market Samurai.

First of all you’ll find that Market Samurai is not a cloud based product so you will need to download it to your computer….shock horror!!! I know it sounds a little old school but it’s extremely easy to do. What I like is you can run it on your desktop without having other browser windows open.

I do find that the dashboard looks a little dated but you can regularly update it which keeps the software inline with it’s cloud based competitors.

The first thing you will want to do is to create a project using your focus keyword, in this case we are going to use diving, once you have clicked create you will be taken to the main keyword analysis dashboard. Then you want to click Keyword Research and once you have done that Generate Keywords. At this point you have a long list of keywords that we need to filter…big rocks and stones time!!! So next we need to click Keyword Analysis, this will take us to the tool that will filter out the best keywords.

At this point I like to set the filter button to Golden Rules, which are Relevance, Traffic, Competition and Commerciality. Then un-tick all the radio buttons above as we only want to set two or three at this point. I generally set 3.

  1. SEOT (Which is the potential monthly clicks): I set this to around a 100
  2. SEOC (This is the total number of searches that have this keyword): I set this to around 20000.
  3. SEOV (This helps you understand how much you could earn per month if your page was ranked no.1 for that specific keyword): I generally set this to 30.

Okay now you should see your list of keywords reduced. Sometimes it’s a good idea to check the CPC to see how much each keyword will cost you if you want to run ads..Now from that list it’s time to remove more keywords that are obviously irrelevant to say scuba diving. I.e. cliff diving.

Finally we are going to click on the SEO Competition tab on the left hand side to find the top ten websites using those keywords. I would then select my one focus keyword on the list and re-analyze the competition for that one keyword. If you’re seeing a good amount of green you have a good chance of standing out.

The one I have chosen is a low ranking long tail keyword to write my article about which is scuba diving certification that is going to be much easier to rank for as it has an SEOT of 467 and a CPC 0 .78c with the potential if monetized correctly of $362.00 with a PR1 search ranking but it is very achievable and my SEO competition has lots of green. If you are writing articles in that niche who would probably have your certification and know how to write a good article, your title would be as simple as How To Get A Scuba Diving Certification with sub-headings like Do I Need A Scuba Diving Certification.

How To Use GetResponse For Email Marketing


Getresponse Email Marketing Software

What Is GetResponse and What Features Do You Get

Marketing Automation Workflows

The automation features get my vote which makes GetResponse the best all round email marketing software on the market today! Click on automation and your taken to a feature to create a workflow this will enable you to simply drag widgets in to a blank canvas creating a very simple flowchart. No other email marketing software offers this so I decided to review GetResponse against its main rivals (Aweber and Mailchimp) but this feature alone blows the others out of the water.

Once you have setup your your lists i.e. your ecom funnel list etc. You can build appropriate work flows to run things automatically you can even split that list within the workflow i.e. someone clicks on the initial link and is taken to your sales page and buys your product. That group would then be taken to a different email while the people who didn’t buy your product will get a different email offering the product again. If they then buy they will join the first workflow. Sounds complicated but it really is a life changer!! Why not test it out yourself? Its Free to Start.

Email Marketing Automation with Get Response

>>CLICK HERE TO START YOUR GETRESPONSE FREE TRIAL

Landing Page Builder

GetResponse offers a landing page builder along with the majority of the other email marketing software’s. Although GetResponse offers the ability to split test each funnel you create with some pretty decent templates its going to cost you in the region of $50 dollars a month to add this to your package.

Don’t waste your time adding the landing page option, GetResponse gives you the very best autoresponder and email marketing software for a very decent price. If you want a funnel builder use Clickfunnels it’s far far better and in the long run more cost effective.

Although GetResponse offer an auto funnel feature to run your Shopify business from within the GetResponse dashboard allowing you to create the funnel, connect you email list, create a product catalogue and run ad campaigns. For me you better to keep it simple and run your business with the best available software’s, i.e. GetResponse for your email marketing, Clickfunnels for you funnel builder and Facebook or Google direct for your ads.

Webinar Feature

What I do like about GetResponse is the Webinar feature, okay Aweber offers an excellent alternative here but as I mentioned before GetResponse is better at delivering the rest i.e. workflow etc.

With GetResponse you can host a webinar enabling to sale you product and link it all to your appropriate list. This way you can create numerous webinars and deliver ongoing sales as its always linked to you list, the only downside is the number of attendees you can have which is limited depending on your package.

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GetResponse Pros And Cons

Pros

  • It offers the best automation feature, Love workflows
  • it is cheaper all-round for the features you get with other email marketing platforms.
  • They offer discounts when you choose to buy for longer than month by month.
  • The Auto funnel feature may be a preference for some people.
  • You have a split testing feature if you opt to create landing pages.
  • They provide simple breakdowns who has opened your emails and links etc.
  • Free trial options to get you stared and see if its right for you.

Cons

  • The email design area could be a little better. Aweber has this feature sorted.
  • Automation is not available in the cheaper plans.
  • Limited newsletter templates.
  • You will have to pay extra for the landing page feature that say Mailchimp offers for free but don’t bother use Clickfunnels you can integrate but software’s seamlessly.

Conclusion

In my opinion your getting the best email marketing software from GetResponse. It does what it’s designed to do brilliantly…collect and send emails!!