Email Marketing - Da Dog Digital

Category: Email Marketing

What Is A Lead Magnet

What is a Lead MagnetHow To Set Up a Squeeze Page or Lead Magnet

What Is A Lead Magnet? A lead magnet is sometimes called baiting its a free incentive or offer you create in exchange for them joining your email list. Email marketing is in my opinion the most effective marketing strategy to run a profitable online business. To have a responsive email list is you biggest business asset when running a new campaign you can assume that you could make $1 minimum from each subscriber.

It’s a fact, people will not give you their email address to receive something that is of no interest to them. Your lead magnet needs to entice your prospect to click through to find out what your offering, this is referred to as an open loop.

What types of Lead Magnet are there:

Try to use a good funnel building software as the majority of templates have been designed to convert. I recommend you start with Clickfunnels 14 day free trial. If you have all your other steps in place test your best funnel during the free trial period. I did and made the Clickfunnels yearly fee with 3 campaigns. Take a look at some lead magnet examples:

Quiz: Definitely my favourite. Everyone loves to play they are intrigued to see where it all leads. Works great with Facebook Ads.

E-book: One of the best lead magnets. You can find many plr sites that offer e-books for free.

Cheat Sheet: This can be a PDF that outlines a work flow, sometimes might be in the form of a worksheet.

Online Course: People think they are getting loads of free content. If you don’t like making your own videos there are plenty of plr sites offering free courses.

Report: Just offer simple business strategies or tips, designed around your chosen niche.

The Simpler the better

Your offer should be simple but effective. As I have previously stated in other articles the less complicated the page the better the conversion.

Stick to your Niche

Before you start anything chose your niche and stick to it. Take it from me, jumping from niche to niche because you like the look of a product or affiliate offer is a disaster. If you stick to one niche you will soon know how to offer and your conversions will grow consistently. Your offer should guide them through your funnel to the end result seamlessly.

Spend time Building Your Lead Capture Page

Make sure you have some where to collect peoples email address and always highlight your strongest selling points in a H1, H2, H3 heading, then your sign up box. It really is that simple, I do not recommend you use fancy backgrounds, it detracts from what you want your lead to do.

Find Targeted Traffic

If you want to collect a good number of sign ups I recommend Solo Ads this way your generally find people willing to enter their email address as they are already on other peoples lists and generally are happy to receive new offers. Remember, however good your squeeze page don’t expect to be making fortunes but remember your creating your business assets. You’ll find your make more with offers to your list in the future.

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How To Use GetResponse For Email Marketing


Getresponse Email Marketing Software

What Is GetResponse and What Features Do You Get

Marketing Automation Workflows

The automation features get my vote which makes GetResponse the best all round email marketing software on the market today! Click on automation and your taken to a feature to create a workflow this will enable you to simply drag widgets in to a blank canvas creating a very simple flowchart. No other email marketing software offers this so I decided to review GetResponse against its main rivals (Aweber and Mailchimp) but this feature alone blows the others out of the water.

Once you have setup your your lists i.e. your ecom funnel list etc. You can build appropriate work flows to run things automatically you can even split that list within the workflow i.e. someone clicks on the initial link and is taken to your sales page and buys your product. That group would then be taken to a different email while the people who didn’t buy your product will get a different email offering the product again. If they then buy they will join the first workflow. Sounds complicated but it really is a life changer!! Why not test it out yourself? Its Free to Start.

Email Marketing Automation with Get Response

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Landing Page Builder

GetResponse offers a landing page builder along with the majority of the other email marketing software’s. Although GetResponse offers the ability to split test each funnel you create with some pretty decent templates its going to cost you in the region of $50 dollars a month to add this to your package.

Don’t waste your time adding the landing page option, GetResponse gives you the very best autoresponder and email marketing software for a very decent price. If you want a funnel builder use Clickfunnels it’s far far better and in the long run more cost effective.

Although GetResponse offer an auto funnel feature to run your Shopify business from within the GetResponse dashboard allowing you to create the funnel, connect you email list, create a product catalogue and run ad campaigns. For me you better to keep it simple and run your business with the best available software’s, i.e. GetResponse for your email marketing, Clickfunnels for you funnel builder and Facebook or Google direct for your ads.

Webinar Feature

What I do like about GetResponse is the Webinar feature, okay Aweber offers an excellent alternative here but as I mentioned before GetResponse is better at delivering the rest i.e. workflow etc.

With GetResponse you can host a webinar enabling to sale you product and link it all to your appropriate list. This way you can create numerous webinars and deliver ongoing sales as its always linked to you list, the only downside is the number of attendees you can have which is limited depending on your package.

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GetResponse Pros And Cons

Pros

  • It offers the best automation feature, Love workflows
  • it is cheaper all-round for the features you get with other email marketing platforms.
  • They offer discounts when you choose to buy for longer than month by month.
  • The Auto funnel feature may be a preference for some people.
  • You have a split testing feature if you opt to create landing pages.
  • They provide simple breakdowns who has opened your emails and links etc.
  • Free trial options to get you stared and see if its right for you.

Cons

  • The email design area could be a little better. Aweber has this feature sorted.
  • Automation is not available in the cheaper plans.
  • Limited newsletter templates.
  • You will have to pay extra for the landing page feature that say Mailchimp offers for free but don’t bother use Clickfunnels you can integrate but software’s seamlessly.

Conclusion

In my opinion your getting the best email marketing software from GetResponse. It does what it’s designed to do brilliantly…collect and send emails!!